Kakau Hawaiian Pineapple Ale Third Draft

I went back to the sun version of the turtle shell and made a temporary tattoo that is tied to the bottle with raffia. The directions for how to apply the tattoo are on the back of the tag and the image is backwards so that when it is used the name will be correct. I couldn't directly attach the tattoo to the bottle since it is moisture activated.

I occasionally sell things online and and include a value added item when I ship. People like receiving something extra and a temporary tattoo is fun while increasing the product's exposure.

















I need to pack this up for final critique and arrange for a proper photograph.

Kakau Hawaiian Pineapple Ale Second Draft

The pale ale morphed into pineapple ale; I know I'd try it if I saw it on a menu.

I redid the neck band to resemble a tattoo that would band around a surface and the spirals still have a water feel without being so obvious.

I played around with making my own font. The A has the repeating lines that are so prevalent and the K uses the popular chevron pattern. I like the font but it seems a little hard and not as friendly as the first choice.

It was helpful to make a mock-up and I like the new curved label much better. The legal and required text run vertically on both sides of the label.












I missed the friendly, laid back, K so I tried other versions in Illustrator, these are only a few of the experiments. The small "a" with a hibiscus was very Hawaiian but repeating the same "a" was too much. I remembered buying items with the long "a" so it seemed like a good solution that was also visually interesting.

Kakau Hawaiian Pale Ale Packaging First Draft

I've been designing a label for a class and decided to do a Hawaiian beer. I did several sketches of different Hawaiian images such as longboards, palm trees, whale flukes, manta rays, etc but I kept going back to sea turtles.

Sea turtles swim all around the islands but we got to see them while snorkeling off Black Rock in Maui. I wanted to incorporate sea turtles but there is already a beer in Fiji that uses a petroglygh type label.

Traditional Hawaiian tattoos use patterns similar to an art form called Zentangles and I thought it would be fun to adapt that into a label. The background uses a photograph of sea foam that I took in Florida and altered in Photoshop and Illustrator. The image of the turtle was inspired by a photo I took of the sea turtles at Xcaret.

I didn't care for the repeated turtle on the neck label and the label shape seemed a little rigid for such an organic illustration.